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Tuesday, February 24, 2015

Millennials and Books

Talk about surprises, I almost missed one, tucked as it was beneath the Oscar photo. But the headline in yesterday's Washington Post was unmistakable: "Wired millennials still prefer the printed word." This according to textbook publishers, bookstore owners and the people themselves, those born 1980 and afterward — my kids, in other words.

They may text and snap-chat and send pictures by Instagram, but turns out they also like to read books. They learn better, they say, because there are fewer distractions. (Those who multitask while reading a printed book: 1 percent. Those who multitask while reading an e-book: 90 percent.)

A pilot study at the University of Washington found a quarter of students who were given e-textbooks for free still opted to buy the print version. Pew studies show the highest print readership rates among 18- to 29-year-olds.

That last statistic is hard to believe, but even if the data is slightly stretched, it's still heartening to think that those who come after us will thrill to the smell of a new book, will feel the heft of one in the hand, will appreciate its superior knowledge delivery system! Maybe the sky is not falling; maybe the good old codex will be around a bit longer after all.