Analytics

A Walker in the Suburbs was about a month old when a well meaning friend asked,"So how many people visit each day?" It was a good question and I didn't have the slightest idea how to answer it.

But I would soon find out.

This was before Google provided its own viewer statistics right on the blog, so I signed up with something called StatCounter, a very humane outfit out of Ireland that displays stats on page loads and "uniques" (as we cognoscenti call them!) and will break down results into days, weeks or "fortnights" (that and the fact that it's an Irish company instantly endeared them to me).

So I would check StatCounter in the evening to see how each post was doing. And then I started glancing at StatCounter once or twice during the day, too. It reminded me of the months after my book came out, when I visited Amazon.com daily (hourly?) to see where Parents Who Think Too Much was ranked. That became an obsession too, for a while.

As you might imagine, all this checking and re-checking did little for my creative fervor. In fact, it was completely counterproductive. I began Walker to shake loose the shackles of editorial judgment — and here I was imposing something even worse on myself, a minute-by-minute tally of the ether.

I don't check StatCounter or Google Analytics anymore. I write, submit and forget (or try to!). I hope someone is reading my posts, I hope many people are, but with billions of blogs in the world, I have no illusions.