It was a work function filled with government officials, a former ambassador, and coffee growers from Myanmar. An odd mix, to be sure, but one that worked. At its root, a simple principle: to connect poor farmers with the flush and fully caffeinated, a feel-good way to spread some wealth.
And it worked. I bought a bag of expensive beans, and so did many others. The coffee sold out. And the farmers who grew, dried and processed the beans will have more food on the table, more money for their children's school and more to invest in next year's crop. So a lot of buzz, but good buzz.
(*For "Seinfeld" fans: "They call it Myanmar, but it will always be Burma to me.")