Sunday, April 19, 2020

Limit Two

The grocery store signage of the hour doesn't advertise the latest sale, doesn't promise half price or double coupons. The grocery store signage of the hour says "Limit Two." Customers are told they can buy no more than two liquid soap dispensers, two gallons of milk, two dozen eggs, two pounds of butter and two boxes of pasta.

It is the language of scarcity, the language of a pandemic and, in this topsy-turvy world in which we now live, perhaps also the language of the future.

Are we, after so much abundance, entering an era of scarcity? It certainly seems so. There are fewer jobs, fewer certainties — and most definitely fewer rolls of toilet paper.

But even after the production of goods has been ramped up I wonder if we will keep the "Limit Two" mentality. It wouldn't be such a bad thing. Because what Limit Two does most of all is to acknowledge that there are those who come after us — and they will be wanting their milk, eggs and butter too.

(Photo: NJ.com)

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