Level of Effort

How many hours will it take to interview four people? To track them down first, of course, then transcribe and bring order to the notes that follow? 

How many hours will it take to turn those notes into an article with a beginning, middle and end; to tell a story which, in addition to the interviews, requires research, thought and creativity?

I was never very good at producing a statement of work or SOW, nor was I particularly adept at its project-management cousin, the LOE or estimate of the level of effort required to complete that work. Oh, I could estimate how long it took me to prepare for and complete an interview, or to organize and write a story. I could and I did. 

But so much of writing is the thinking that precedes and surrounds it. How do you account for the wasted effort, the dead-ends and sidetracks? How do you quantify a process that can never truly be quantified? 

How do you explain that the most effortful writing can be leaden and pedestrian — and the least effortful can soar above it all?